SEO Content Marketing for E-Commerce
Content marketing is a great, wonderful, powerful way to earn attention and loyalty online. A lot of the rules change when you move from the B2B to the B2C sector (in terms of content marketing, at least), and still more change when you talk about businesses operating online; read – e-commerce stores.
As the standards of SEO, web design and writing continue to evolve, businesses from all industries are continuously forced to refine their approaches.
The harsh reality is that some strategies can work like magic one day, and then be completely obsolete the next. Nowadays, the scope of what defines “good content” for ecommerce businesses is a layered concept that involves many elements.
Content Marketing Strategies for E-Commerce:
Content marketing focuses on creating high-quality, original content that attracts and interests your target audience. It’s a form of non-interruption marketing that involves communicating with potential customers without hard selling.
Rather than pitching products or services, content marketing provides information that entertains or informs your audience. The idea behind this strategy is that if businesses consistently deliver valuable content without asking anything in return, readers will respond by becoming loyal customers.
To create the ideal content for your e-commerce website, you need to identify and understand your base of visitors and customers. By playing to their needs, wants and preferences, you will be able to create engagement. An engaged customer not only purchases your goods but takes part in the community surrounding your brand and organically increases your visibility through shares.
- Create Demo Videos
Videos allow customers to learn more about your products, and they’re more engaging than text. If you sell a niche product, videos are a great way to demonstrate how to use the product and spell out various features and benefits. If you aren’t able to create – curate. Find public videos to demonstrations or reviews of your product and share them (with credit, of course) on your site.
2. Establish Yourself as a Brand or Product Expert
Your content doesn’t need to be heavily branded, but by publishing content related to your industry and trends, customers will turn to your site when they have questions.
This can go a long way when it comes to establishing trust with buyers, and you’ll separate yourself from the competition who are too busy forcing the hard sell. Turning your content into an online media hub will drive traffic to your eCommerce site.
3. Visualize Your Offers
As an e-commerce site, you’re selling products. This means that you need to incorporate creative images of your offerings into your content strategy. Using images on your company’s blog and Instagram will entice customers to learn more. Combining useful content with high-quality images encourages customers to connect with your brand.
If you look at all the successful e-commerce brands out there, the biggest common thread is that they produce and distribute stellar content. If you are looking to gain traction for your ecommerce store, keep these strategies in mind.