On-Page SEO vs Off-Page SEO Tactics – Get All your SEO Optimised
Improving the search engine optimization (SEO) for your website is not a quick or easy task. When it comes to strengthening your digital strategy, there are actually two different methods of optimization a business should utilize – on-page and off-page. These methods are completely different, but they both have great benefits to the optimization of your site.
SEO remains one of the most misunderstood industries because of the common misconceptions outsiders hold true about SEO. Another SEO topic that often pops up on forums is the difference between on-page and off-page SEO and which one is better.
Let’s start by outlining the differences between on-page and off-page SEO, and which would be better suited for each.
On-Page SEO – What Is It?
On-page SEO includes:
- Page Content
- Title Tags & Metadata
- Headings (H1, H2, H3)
- URL Structure
- Page Load Speed
- Alt-text for Images & Videos
- Internal Links
Websites often fail to meet the expectations of their owners. People tend to think that if they build it, others will come. Unfortunately, this logic only works in the movies. Building a competitive website requires a dedicated marketing strategy. You need to pay attention to what methods most effectively put your website on top. One of the most important areas is search engine results.
Many people find websites through search engines like Google and Bing. Search engine optimization is the method web designers use to create websites that will rank higher than their competitors.
SEO comes in two important forms: on-page and off-page SEO. Many people see these at odds with one another, which is why this article is all about the differences, advantages, and disadvantages to each one.
On-Page SEO is the old school version of search engine optimization. It is the thing that has put countless websites at the top of search results just by a few simple changes to the website structure.
On-page SEO relies on having a website that is easy for web crawlers, the bots that discover web pages, to index the site’s pages. If the web crawler has a difficult time going through a website, they’re more likely to make mistakes or miss important information and web pages.
Each search engine has a different way of determining which website will rank higher than others, but almost all of them take into account how easy it is for web crawlers to navigate pages. This means that SEO, in general, is extremely important.
The typical steps to increase on-page search engine optimization is through the site’s makeup. Web designers will do things like adding descriptive meta-tags, eliminate redundant content, establish a site map, produce clean HTML, organize content with headlines, and take other steps to make the site more crawler-friendly.
While on-page SEO can make the difference between your website and competitors, these days it’s not enough to be at the top. Sites like Google have long understood that a website’s make up isn’t the sole, or most important, indicator of the site’s quality. Search engines that are concerned with displaying top-quality websites will look at other factors as well.
Off-Page SEO – What is It?
- Link Building
- Guest Blogging
- Domain Authority (value of content, quality of links, and social sharing frequency)
As on-page SEO is concerned with a site’s main content and organization, off-page SEO is looking at the website’s presence outside of its own web pages.
In reality, this means that your website has an active role in the greater community of the Internet. This might be limited to its market space, blogs, social media, or other smaller communities that tend to group together based around similar topics and content.
To optimize this aspect of your website, the first thing you have to pay attention to is where the website is mentioned. Having social mentions or links are popular ways that web designers create this outside presence. Other people may mention your website or list it in a directory so others can find it easily.
Search engines measure this performance through back links. How often other websites link to your own can be a strong measurement for how popular it is in the virtual community. These links often prove that other people are talking about and going to your website.
On-Page SEO Is ALWAYS Required
Unless you have an existing website that is already competitive on search engines, it’s difficult to ignore the importance of on-page SEO. For many search engines, it is required to be listed competitively. Search engines concerned with quality websites and content are going to look for good on-page optimization as a sign that your website is worthy of being listed highly.
Most web designers understand this. Whether you’re designing your own website or contracting it out, it’s important to at least spend some time researching and determining how important it is for you. The safe bet is to simply optimize your website ahead of time.
Most on-page optimization techniques take little time and can be done while you are finalizing the content and HTML of the site itself.
The MOST important thing to remember for on-page AND off-page SEO is Content!
Finally, remember the most important adage in marketing: content is king. This means that no amount of optimization is going to help a website that doesn’t provide useful, engaging, or important information to visitors.
More importantly, content is one of the main reasons other websites will backlink to yours. Quite often, other websites find value in the back links that they include. They’re more willing to send their site traffic over to someone else who provides awesome content.
Don’t ignore your content in favour of optimization. The best web designers and owners know how to balance the needs of each category.
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