LinkedIn B2B – 5 Reasons Why LinkedIn Is the Best B2B Platform
LinkedIn has become one of the most powerful modern tools for businesses, especially when it comes to recruiting. But the site doesn’t stop there—LinkedIn can also be used to seek and build B2B relationships.
LinkedIn B2B Audience Targeting
On a personal profile, LinkedIn users identify themselves by company, industry, and job title function. The LinkedIn ad system collects this information about everyone in their network. They know whether a person is a marketing director, a technical writer, an office manager, the head of sales, or the CEO. They know whether that person works for Coca-Cola, Virgin or the corner café. They know whether a person lives in South Africa, England or Brasil.
When using LinkedIn to target your advertising, you really can get into the crevices most other platforms have no insight into, such as:
- Job Title / Function
- Company Name
- Gender / Age
- Company Size
LinkedIn allows advertisers to specify industry, company size, and job title of the individuals they want to see their display ads.
LinkedIn B2B Skill Pool
As a B2B marketer, you’re out to target business professionals, and LinkedIn is made up of millions of them! LinkedIn profile holders, especially those you would WANT to target, tend to keep their profiles updated and current; this opens a whole new gateway to millions of potential clients who are the right fit.
LinkedIn B2B Aligned Strategies = Optimal Results
Organizations with aligned sales and marketing functions tend to be strategic and big-picture oriented. By planning for, promoting, and enabling alignment, the company amplifies the impact of both marketing and sales activities. When sales and marketing rally around a big-picture view of how to generate revenue, they can work together to form and launch campaigns aimed at achieving that goal. Then, they can harness the wealth of insights and efficiencies yielded by this alignment to further refine and improve a high-level business strategy for growth.
LinkedIn B2B – Create Streamlined, Targeted Content That Resonates
Unlike other social networks where consumers collect friends and play online games, professionals on LinkedIn tend to network with people that work alongside or within their industry.
When you produce and share content that your connections want to see, they’re far more likely to engage with that content and become advocates who share your ideas with others, sign up for your product or service and also become brand evangelists.
This gives you far more reach and influence on LinkedIn, which could result in new connections and opportunities.
LinkedIn has, and continues to prove itself as an effective, professional tool for B2B marketers and companies alike.