social media

How To Launch Your First Social Media Campaign

How To Launch Your First Social Media Campaign Social campaigns can provide a huge boost to your business in a number of different ways. But the idea can be a bit overwhelming if you’re just getting started. If you’re thinking of running your first social campaign, check out the list of tips below to make your first campaign as successful as possible. How to Launch an Online Campaign Identify The End-Goal of Your Social Media[…]

social media

Top 5 Social Media Mistakes Companies Should Avoid

Top 5 Social Media Mistakes Companies Should Avoid There are a few common mistakes that marketers and companies make with social media. One of the biggest mistakes is opting to start with social media objectives; marketers take a channel such as Facebook or LinkedIn, and then set goals for raising their numbers of likes, comments, and shares. This approach sounds like it makes sense, but it can trap you in a social media–only perspective. Consider[…]