LinkedIn Advertising for Doctors – Guidelines for Efficient LinkedIn Marketing

LinkedIn Advertising for Doctors  – Guidelines for Efficient LinkedIn Marketing  Unlike professionals in many other fields, Doctors are much more discrete in terms of their willingness to openly engage on social media platforms. Considering the private nature of their work, it is likely doctors are reluctant to engage in too much detail to maintain the integrity of their patients as well as their practice, and it’s often deemed inappropriate for these professionals to engage with[…]

LinkedIn Marketing Hacks for 2019

LinkedIn Marketing Hacks for 2019

LinkedIn Marketing Hacks for 2019 Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that LinkedIn has been an effective avenue for lead generation. Whatever your business goals are, whether to have wider visibility, to increase product sales, to improve customer service or to grow brand awareness, there is so much to[…]

LinkedIn Video Ads

LinkedIn Video Ads – What You Need to Know About This Growing Trend

LinkedIn Video Ads – What You Need to Know About This Growing Trend Video-first has become an overarching theme for consumer brands, and the B2B segment is quickly catching up. So it comes as no surprise that after successfully launching member video in August, LinkedIn, the number one social platform for B2B advertising, followed up with two ad offerings: video for Sponsored Content and Company Pages. The new ad products officially became available to all[…]

LinkedIn Sponsored InMail vs LinkedIn Lead Ads vs LinkedIn Sponsored Content

LinkedIn Sponsored InMail vs LinkedIn Lead Ads vs LinkedIn Sponsored Content

LinkedIn Sponsored InMail vs LinkedIn Lead Ads vs LinkedIn Sponsored Content LinkedIn: home to a social network of over 500 million active professionals. That’s , quite bluntly put, a whole lot of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? LinkedIn has refined their tools over time. Creating a more interesting and useful experience[…]

LinkedIn Marketing for Lawyers

LinkedIn Advertising for Lawyers – How to Customise Your Content TO Your Profession and Target Market

LinkedIn Advertising for Lawyers – How to Customise Your Content TO Your Profession and Target Market LinkedIn isn’t just for networking. For attorneys, it’s also a platform for marketing your business. Lawyers should at least consider taking a glance at LinkedIn’s advert options for small firms. Depending on what type of law you practice, many law firms are a little like realtors where they have the distinct disadvantage of having a big revolving door when[…]