LinkedIn vs Facebook

Fundamental Differences Between Facebook and LinkedIn Paid Content

Fundamental Differences Between Facebook and LinkedIn Paid Content As the use of social media and the internet continues to rise, it is important for your business to stay up to date. You need to know which social media platforms will help your business the most in the long run. Facebook and LinkedIn are popular social networking websites. The profiles in Facebook are created for the purpose of connecting to friends and family to keep in[…]


Best Facebook Marketing Tactics for E-commerce Websites

Best Facebook Marketing Tactics for E-commerce Websites Starting an ecommerce business is easy. Growing it? That’s a different story. Despite e-commerce giants like Amazon, you have a shared, distinct problem: The average consumer is now bombarded with more than 10,000 messages from brands each day, and it doesn’t help that the majority of the population’s attention is already divided among different screens and multi-tasking. As the marketing manager or owner of your e-commerce business, it’s[…]

Facebook Lead Ads

How to convert Facebook leads from Lead Ads into sales

How to get Facebook leads from Lead Ads to actually convert For years businesses have relied on Google, either in the form of Adwords or SEO to generate them the bulk of their leads. Search related leads (Google, Bing , Yahoo) still are probably the best place to acquire low hanging fruit when it comes to online sales for most businesses. The problem that a business faces when relying only on Google (or any other search engine)[…]

sniper targeting

Facebook Sniper Targeting

Sniper Targeting on Facebook: How to Target ONE specific person with super targeted ads As salespeople we have all been through some version of the following scenario: We meet a prospect. The meeting goes well. We think it’s just a matter of time before the prospect will close and become a customer but all we get is…crickets! The prospect goes cold, for some reason we can’t even fathom! At this point, we are faced with[…]