E-Commerce Fulfilment: What Is It And Why Is It So Important?

E-Commerce Fulfilment: What Is It And Why Is It So Important? Fulfilment is the process of accepting orders in your e-commerce shopping cart and shipping the correct products to your customers on time. It has four distinct parts: A customer visits your online shop, adds items to the shopping cart, and clicks the buy button. That online order is transmitted to a fulfilment center. The fulfilment center picks, packs, and ships the order. The courier[…]

E-commerce Conversion Rate Benchmarks

E-commerce Conversion Rate Benchmarks Arguably the most important metric for e-commerce websites is their conversion rate; the metric details – in essence – how well your site is performing to reach its objective: sales. Increasing your conversion rate will improve the results of all your marketing efforts, making it easier for you to make educated decisions on how to optimise your site to do more of what it is designed to do.  What is a[…]

E-Commerce Site Prep for Special Sales Sales – Checklist

E-Commerce Site Prep for Special Sales Sales – Checklist The festive season may have already passed, but there is always some sort of promotion running, whether it be Valentine’s day, Back to School – the list is endless. All through the year, retailers prepare for big sales and promotions. This is especially true of e-commerce businesses, which need to anticipate an influx of website traffic during these special sale days.  As a small online retailer,[…]

CRO for E-Commerce: 2019’s Top 5 Tips for Improving Conversion Rates

CRO for E-Commerce: 2019’s Top 5 Tips for Improving Conversion Rates The year is 2019 and you’re going to have to start thinking about ways you can improve e-commerce conversion rates if you want to have a competitive edge in the years to come. The reality is you cannot wait for conversions to happen: you need to optimize for them. It is not just about driving more traffic; it’s about getting more leads from your[…]

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CRO for E-Commerce Websites

CRO for E-Commerce Websites It’s no secret that in today’s fast-paced world having a website is crucial to your business’ survival. Today’s consumers want information when they want it and have limitless options as to where to seek it. While having an e-commerce website by no means replaces all facets of your company, having a website that is optimized and properly aligned to your business goals can be both lucrative and essential when you become[…]