E-commerce Conversion Rate Benchmarks

E-commerce Conversion Rate Benchmarks Arguably the most important metric for e-commerce websites is their conversion rate; the metric details – in essence – how well your site is performing to reach its objective: sales. Increasing your conversion rate will improve the results of all your marketing efforts, making it easier for you to make educated decisions on how to optimise your site to do more of what it is designed to do.  What is a[…]

Multivariate Testing vs AB Testing for Conversion Rate Optimisation

Multivariate Testing vs A/B Testing for Conversion Rate Optimisation – How Does It Work?

Multivariate Testing vs A/B Testing for Conversion Rate Optimisation  – How Does It Work? What is Multivariate Testing? Multivariate testing is, in a sense, a more complex form of testing than A/B testing, where A/B testing is fairly straight forward.  Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the[…]

E-Commerce Best Practices for Conversion Rate Optimisation

E-Commerce Best Practices for Conversion Rate Optimisation – For Tangible Results

E-Commerce Best Practices for Conversion Rate Optimisation – For Tangible Results E-commerce conversions are specific actions taken by visitors on e-commerce websites. These actions are tracked and monitored in order to measure success; the rate for measurement on success is usually targeted at how navigable the site is, how fast the user can find the product they’re searching for, and that they successfully checkout their cart without abandonment. By monitoring this data, businesses can ethically[…]

conversion optimization

Best Conversion Optimization Tips

The Best Way to Get More Leads from Your Current Website Traffic Conversion optimization is one of the most effective and cheapest ways to get more leads on an ongoing basis. Unfortunately the world of conversion rate optimization (CRO) is often flooded with tips revolving around changing button colours and experimenting with different fonts which just don’t move the needle for low to medium trafficked sites (sites under 10,000 visitors per day) Throughout the years we’ve[…]

content promotion

Content Promotion – The Powerful Tool We All seem to be Overlooking

Content Promotion – The Powerful Tool We All seem to be Overlooking Slogging away writing blogs day in and day out can become tedious at best; the amount of research, writing, editing, quality checking and correctly structuring of your work can take hours of valuable time each and every day. But what do you do with your content once it’s been written? If you are not sharing your content socially, you’re missing out on one[…]