Reduce Shopping Cart Abandonment

Cart Abandonment – The Top 5 Reasons Why People Abandon Their Carts on Your E-Commerce Site

Cart Abandonment – The Top 5 Reasons Why People Abandon Their Carts on Your E-Commerce Site Shopping cart abandonment: when a potential customer starts a checkout process for an online order, but drops off from the process before completing the purchase. Any item that enters the shopping cart but never makes it through the transaction is considered to be “abandoned” by the shopper. A shopping cart abandonment rate is calculated by dividing the total number[…]