B2B vs B2C

B2B vs B2C Marketing – Differences Explained

B2B vs B2C Marketing – Differences Explained The terminology may sound similar, but B2C and B2B are polar opposites – and understanding the differences between them may just help you figure out how to land a lead by simply deciphering the category they fall into. B2B marketing usually translates to corporate marketing; your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like[…]