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Digital Marketing vs Inbound Marketing
Digital Marketing vs Inbound Marketing On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing. Digital outbound tactics aim to put a marketing message directly
Content
Why You Need to Keep Blogging
Why You Need to Keep Blogging – Top Reasons You Need Content Weekly A static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer. This is not going to assist your SEO efforts in any way, shape or form. But, why?   New Content = Frequent Indexing Don’t assume that new content will give you higher indexing.  However, the
SEO
sniper targeting
Sniper Targeting on Facebook: How to Target ONE specific person with super targeted ads As salespeople we have all been through some version of the following scenario: We meet a prospect. The meeting goes well. We think it’s just a matter of time before the prospect will close and become a customer but all we get is…crickets! The prospect goes cold, for some reason we can’t even fathom! At this point, we are faced with
Expert, Facebook Marketing
acebook Page Reach Vs Post Reach
Facebook Page Reach Vs Post Reach Facebook is always rolling out new features in an effort to give users a more seamless and user-friendly experience. Unfortunately, that doesn’t always work in your favor when it comes to reaching as many people as possible with your page content. Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And
User Experience
the buyers journey
The Buyers Journey: How to Create Blogs for Every Stage “The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges. Then, you’ll need to think about when
Content