Importance of Keyword Tracking – Boss Your MOZ CRM

Importance of Keyword Tracking – Boss Your MOZ CRM  Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site (and content) via search engines. A website that is well-optimized for search engines “speaks the same language” as its potential visitor base, with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO. –if not[…]

E-Commerce Fulfilment: What Is It And Why Is It So Important?

E-Commerce Fulfilment: What Is It And Why Is It So Important? Fulfilment is the process of accepting orders in your e-commerce shopping cart and shipping the correct products to your customers on time. It has four distinct parts: A customer visits your online shop, adds items to the shopping cart, and clicks the buy button. That online order is transmitted to a fulfilment center. The fulfilment center picks, packs, and ships the order. The courier[…]

E-Mail Campaigns: What, How And When To Launch Your Automated E-Mail Campaign

E-Mail Campaigns: What, How And When To Launch Your Automated E-Mail Campaign The word “automation” conjures visions of cyborgs, machines, AI, robots — in other words, pretty much the opposite of organic or human. In the world of e-mail marketing where personalized, customer-centric messaging is a must, the idea of using automation seems rather counterintuitive.  In reality, using automation in email marketing enables you to create campaigns that speak to your audience on an even[…]

E-commerce Conversion Rate Benchmarks

E-commerce Conversion Rate Benchmarks Arguably the most important metric for e-commerce websites is their conversion rate; the metric details – in essence – how well your site is performing to reach its objective: sales. Increasing your conversion rate will improve the results of all your marketing efforts, making it easier for you to make educated decisions on how to optimise your site to do more of what it is designed to do.  What is a[…]

E-Commerce Site Prep for Special Sales Sales – Checklist

E-Commerce Site Prep for Special Sales Sales – Checklist The festive season may have already passed, but there is always some sort of promotion running, whether it be Valentine’s day, Back to School – the list is endless. All through the year, retailers prepare for big sales and promotions. This is especially true of e-commerce businesses, which need to anticipate an influx of website traffic during these special sale days.  As a small online retailer,[…]