Author: michaelh

E-commerce

Best E-Commerce Checkout Process – Optimising Checkouts for Higher Purchase Volumes

Posted on by michaelh

Best E-Commerce Checkout Process – Optimising Checkouts for Higher Purchase Volumes For your business to succeed online, the need for top-notch e-commerce checkout practices cannot be overstated. But establishing your systems is just the beginning; e-commerce is continually evolving – last year’s state-of-the-art techniques may be hopelessly out-dated today. To maximize the efficiency of your e-commerce checkout, you should always be optimizing and experimenting with new methods and tactics. This helps you to stay on[…]

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Best Facebook Marketing Tactics for E-commerce Websites

Posted on by michaelh

Best Facebook Marketing Tactics for E-commerce Websites Starting an ecommerce business is easy. Growing it? That’s a different story. Despite e-commerce giants like Amazon, you have a shared, distinct problem: The average consumer is now bombarded with more than 10,000 messages from brands each day, and it doesn’t help that the majority of the population’s attention is already divided among different screens and multi-tasking. As the marketing manager or owner of your e-commerce business, it’s[…]

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Best B2B LinkedIn Ad Ideas – Creativity that Converts

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Best B2B LinkedIn Ad Ideas – Creativity that Converts If only there were a Loerie award for LinkedIn ads! Getting an ad right is one thing, but making it successful, shareable and socially inviting is an entirely new ballgame altogether – and achieving that should really be recognised. We share some unique ideas to make your B2B ads some of the best. (PS – if you win, let us know!) Best B2B LinkedIn Ad Strategy:[…]

B2B

Best LinkedIn Marketing Tips for B2B

Posted on by michaelh

Best LinkedIn Marketing Tips for B2B – Five Videos That Will Boost Your LinkedIn Marketing Campaigns LinkedIn marketing is unique in that it offers an almost direct approach to marketing, taking away much of the guesswork associated with Facebook marketing campaigns and allowing for insights we may never have been privy to without the LinkedIn platform. Another unique aspect of LinkedIn marketing is having access to market efficiently in a B2B environment; we’ve collated the[…]

B2B vs B2C

B2B vs B2C Marketing – Differences Explained

Posted on by michaelh

B2B vs B2C Marketing – Differences Explained The terminology may sound similar, but B2C and B2B are polar opposites – and understanding the differences between them may just help you figure out how to land a lead by simply deciphering the category they fall into. B2B marketing usually translates to corporate marketing; your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like[…]