Multivariate Testing vs AB Testing for Conversion Rate Optimisation

Multivariate Testing vs A/B Testing for Conversion Rate Optimisation – How Does It Work?

Multivariate Testing vs A/B Testing for Conversion Rate Optimisation  – How Does It Work? What is Multivariate Testing? Multivariate testing is, in a sense, a more complex form of testing than A/B testing, where A/B testing is fairly straight forward.  Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the[…]

E-Commerce Best Practices for Conversion Rate Optimisation

E-Commerce Best Practices for Conversion Rate Optimisation – For Tangible Results

E-Commerce Best Practices for Conversion Rate Optimisation – For Tangible Results E-commerce conversions are specific actions taken by visitors on e-commerce websites. These actions are tracked and monitored in order to measure success; the rate for measurement on success is usually targeted at how navigable the site is, how fast the user can find the product they’re searching for, and that they successfully checkout their cart without abandonment. By monitoring this data, businesses can ethically[…]

conversion optimisation south africa

Conversion Optimisation: How to Get more Leads by Optimising Your Website

Conversion Optimisation: How to Get more Leads by Optimising Your Website In the world of Digital – which we have found ourselves a part of whether we like it or not-is expanding at a rate faster than we could imagine. The sheer amount of digital agencies out there is a reflection on how this market has boomed – and continues to do so. Staying ahead of your digital game – by means of implementing on-page[…]

Should Your Business Outsource Professional SEO Services

Should Your Business Outsource Professional SEO Services?

Should Your Business Outsource Professional SEO Services? The largest network in the world is the so-called ‘network’ of the *drum-roll* INTERNET! Most businesses depend on this mystical place as their main source of communicating, establishing a brand and generating leads and traffic to your website. With less than 20% of business NOT using the internet to garner traffic, leads, sales, promote their marketing and brand, the other 80% are either considering the benefits they could[…]

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How To Generate Leads Through SEO

How To Generate Leads Through SEO – More Traffic = More Leads = More Sales

How To Generate Leads Through SEO – More Traffic = More Leads = More Sales Lead generation is important for your business, and you can employ various SEO methods and tactics to help in your lead generation effort. If you have not been generating leads for your business, sales are also likely not reflecting as well as you would have liked them to. This is where so many online businesses fall short. If you have[…]

Posted in SEO